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Oh Bej! Oh Bej! – Milan’s Magical Christmas Fair

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Oh Bej! Oh Bej! – A Timeless Christmas Fair in Milan

As the chill of winter envelops Milan, the city comes alive with festive charm, and at the heart of its holiday magic lies Oh Bej! Oh Bej!—one of the most beloved Christmas fairs in Milan. This traditional festival, whose name translates to “Oh Beautiful! Oh Beautiful!” in the Milanese dialect, offers a perfect blend of history, culture, and holiday cheer, making it a must-see for anyone visiting during the Milan Christmas season.

Dating back to the 16th century, Oh Bej! Oh Bej! has deep roots in Milanese culture. Legend has it that the fair began as a way to welcome Giannetto Castiglione, a papal envoy, to the city. Castiglione distributed sweets and gifts to win the hearts of the Milanese, and this gesture evolved into an annual celebration. Today, the festival continues to delight both locals and visitors with its lively atmosphere and rich history.

Held in and around the iconic Sforza Castle, Oh Bej! Oh Bej! transforms the area into a winter wonderland. Stalls line the cobbled streets, offering everything from handcrafted ornaments and artisanal goods to mouthwatering seasonal treats like roasted chestnuts and mulled wine. It’s the ultimate spot for Milan holiday shopping, where you can find unique gifts while immersing yourself in the spirit of the season.

For travelers, this Christmas market is a window into Milan’s traditions. Joining a Milan Christmas tour or walking tours in Milan can enhance your experience by uncovering the stories behind the festival and its connection to the city’s past. Pair this with other winter walking tours in Milan, and you’ll uncover the magic of Milan winter like never before.

Planning a trip? Here’s a tip: arrive early to beat the crowds, and wear comfortable shoes. Exploring Milan in winter is a delight that is best savored on foot. While you’re here, don’t miss the chance to join one of our Milan walking tours, including the Milan Historical Highlights Tour, a visit to the iconic Milan Duomo, or a climb up to the Duomo terraces for breathtaking city views. Whether you’re indulging in holiday treats, admiring the lights, or soaking up the festive spirit, Oh Bej! Oh Bej! is an unforgettable journey into Milan’s culture and history.

This winter, let Milan’s Christmas traditions fill your heart with warmth and wonder. Who knows? You might leave saying, “Oh Bej! Oh Bej!” yourself!

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